Why you need to outsource your social media content calendar today.
When it comes to business, social media (from Facebook to Twitter to Instagram, and more) has taken on a whole new meaning beyond that of reconnecting with old friends and sharing information. Through multiple channels and apps, it’s a way for businesses to find and connect with potential and established customers, to make their presence felt in the marketplace, and to stay current with a world full of customers more than comfortable with the idea of conducting business in an online space.
Why we love digital marketing (and why you should too).
The art (and science) of marketing has changed rapidly over the last few years and most especially with the growth of online media. And, as supporters of the new and the innovative, we couldn’t be happier!
Experiential marketing – should your business do it?
The ways in which you can market your business are numerous and ever-evolving. From email marketing to online engagement, from brand activations to a website that does the job, marketing has become a full scale action area for any business wanting to be noticed and taken seriously in today’s media-rich world.
Three digital marketing resolutions we’re making for 2018.
2018 is on its way and we’re excited to start planning a big year of strategies, campaigns and connections! As the experts in all things digital marketing, we’re committed to helping our clients achieve the best possible results through customised digital marketing strategies that work to drive brand awareness and increase sales.
Year-end client gift ideas to make sure your brand stands out.
At Switch, we are invested in building meaningful relationships with our clients – we love to help them grow their businesses and care about their success. And if we can keep adding value to their businesses year after year, all the better. That’s why we believe in acknowledging the business we get from our clients (and reminding them that we are there for them as needed).
Making the most of video on your website. Here’s how.
We’ve spent quite a bit of time (and copy) on this blog talking about your website as the ultimate content marketing tool. So much more than an online advert for your business, if done right, it can help you connect and engage with your ideal customers over and over again.
How to effectively use case studies in your marketing.
Case studies might seem like they belong to the world of dry academics but this is far from the truth. Used correctly, they can be an effective content marketing tool for your business. A case study is a research method that involves an up-close examination of a subject, group, or happening. For business purposes, it’s like an expanded testimonial – highlighting a customer’s need or industry challenge and showing how the business delivered a solution, thereby telling prospective clients what they could gain from the business.
Top tips for creating a kick-ass infographic.
In today’s visual world, content marketing (or inbound marketing as it is also known) is becoming increasingly image-centric and infographics have taken up pride of place as a widely used marketing tool. Simply put, an infographic is a visual representation of content or data. Done right, it can summarise relevant information in an easily digestible format (often including potentially boring statistics) that is great to look at and easy to learn from.
Three sizzling content marketing ideas for your website.
When it comes to using your website as a marketing tool (to draw in new customers and consistently engage with your loyal fans), content marketing is what it’s all about.
5 ways to get more business through Facebook.
Is your business on Facebook? Are you getting the leads you anticipated? While Facebook was primarily established as a personal-social network, it has become increasingly business-focused with businesses advertising and connecting with their clients through their pages and Facebook-specific interventions. If managed properly, Facebook offers another avenue through which to connect with your current and prospective target market.