The importance of Simplicity For Marketers
A marketing consultant's objective is to, well obviously, help guide and direct their consumers on the path of success. But what intention do marketing consultants have behind the scene?
Three big reasons to outsource your company's marketing today
The world of business has got busier and busier with each passing year and while advances in technology have helped to streamline many business processes, they have also added to our workloads and made business owners responsible for many more processes than ever before.
Why your business will benefit from professional copywriting
No one knows your business like you do, right? So why would you hire someone to write about it (or for it) when you could just do the job yourself? Many business owners don’t feel that they need the services of a professional copywriter or that their business can afford one. But this might just be a short-sighted view.
Do you need a website copywriter? Yes!
Your website might look great on first glance but what is it saying? The truth is, without well-written, engaging content, your website won’t be able to do the job of attracting customers to your business even if it does have the perfect design.
Is it time to refresh your brand?
Things change all the time and that’s why even those companies with the strongest brands recognise that to stay relevant, they need to move with the times. This might mean changing up a logo or repositioning their offering – whatever it takes to stay relevant and competitive.
Phase 2: Think about your website design wisely.
96% of people notice design first, 6% of people notice content first.
Agreeing that website design is important, lets get into it. When designing your website, keep the design flat. This means that you won't have flashing content that will frustrate the visitor and encourage them to leave your website. Flat design is very attractive when the right mix of imagery, colours and fonts are used together.
First Things First, Branding | Phase 1 of Great Website Design.
In our previous blog we spoke about Why is website design important? and it mentioned three main points which included SEO, Design and Content. Let's explore more about design. The design of a website can come across as something that anyone can do, but is it really?
Why Is Website Design Important?
Many people get told that they need a website, and find it as an expensive exercise. Reality is that it is one of the most important things that a company needs. A website, can either attract or push clients away.
Creating Your Online Presence
In our last blog it is transparent that having a strong online presence is a crucial component of a marketing strategy since much of the business world now revolves around being online, no matter how big or how small. Consumers not only make purchases online, but they also read reviews and and look for information online about companies they are deciding to purchase from.
The Importance Of Having An Online Presence
In today's competitive marketplace, trying to get the word out about your business can be a hard nut to crack. A staggering amount of 97% consumers are turning to the internet to find businesses online.
Since your consumers are online, you should be too - be visible!