Five digital marketing resolutions you need to make for 2018.
Marketing Guest User Marketing Guest User

Five digital marketing resolutions you need to make for 2018.

The new year is almost upon us and with that, the time has come to make our resolutions for a better and more prosperous year ahead, in our personal lives and our businesses. When it comes to your business, one smart way to set resolutions is to look at trends and create resolutions that speak to and harness those trends for better business results.

Read More
Year-end client gift ideas to make sure your brand stands out.
Marketing Guest User Marketing Guest User

Year-end client gift ideas to make sure your brand stands out.

At Switch, we are invested in building meaningful relationships with our clients – we love to help them grow their businesses and care about their success. And if we can keep adding value to their businesses year after year, all the better. That’s why we believe in acknowledging the business we get from our clients (and reminding them that we are there for them as needed).

Read More
Website reporting counts. Here’s why.
Marketing Guest User Marketing Guest User

Website reporting counts. Here’s why.

Heard of ‘website analytics’ or ‘reporting’ but not quite sure what these terms mean or why you should know about them? When it comes to your website, the numbers are more important than you might realise – they can tell us a lot about how your website (and your business) is performing and what is (and isn’t) working in your online space.

Read More
How to effectively use case studies in your marketing.
Marketing Guest User Marketing Guest User

How to effectively use case studies in your marketing.

Case studies might seem like they belong to the world of dry academics but this is far from the truth. Used correctly, they can be an effective content marketing tool for your business. A case study is a research method that involves an up-close examination of a subject, group, or happening. For business purposes, it’s like an expanded testimonial – highlighting a customer’s need or industry challenge and showing how the business delivered a solution, thereby telling prospective clients what they could gain from the business.

Read More
Top tips for creating a kick-ass infographic.
Marketing Guest User Marketing Guest User

Top tips for creating a kick-ass infographic.

In today’s visual world, content marketing (or inbound marketing as it is also known) is becoming increasingly image-centric and infographics have taken up pride of place as a widely used marketing tool. Simply put, an infographic is a visual representation of content or data. Done right, it can summarise relevant information in an easily digestible format (often including potentially boring statistics) that is great to look at and easy to learn from.

Read More
How to work out your ideal client profile. It can be done!
Guest User Guest User

How to work out your ideal client profile. It can be done!

In order for your marketing strategy to work and effectively grow your bottom line, you need to know who you’re talking to, what they want from you, and what you want from them. You need to understand your ideal client. And while this can take time and effort, it’s not an impossible task.

Read More
Five ways to use social media to build your brand
Guest User Guest User

Five ways to use social media to build your brand

From work to play, social media is part of our daily lives. When it comes to business, if you want to establish yourself as an authority in your industry, raise your brand’s profile, make more sales, get more followers, or sell more products, you will need to harness the power of social media.

Read More
Top tips for a successful rebrand
Guest User Guest User

Top tips for a successful rebrand

So it’s time for a rebrand? Whether you need to move with the times, connect (or re-connect) with your key customers, or reflect growth in a new area for your business, a rebrand can be a necessary and exciting process – one that leaves you with a refreshed look and direction, and, hopefully, increased sales.

Read More