Clicks to Conversations: The Art of Turning Website Visits into Meaningful Connections
Have you ever received a cold call from someone unfamiliar with your business? Cold-calling often leaves us feeling disconnected. However, online interactions don't have to be impersonal.
Three ways to make the most of your lead capture landing page.
A landing page is a landing page is a landing page, right? Not so! While definitions might blur and landing pages might serve more than one function (sales, lead capture, splash page etc.), there are different types of this super-important aspect of any website that you can use to attract new customers and connect with loyal fans.
Three lead-generating strategies your website should be using right now.
You know that to get the most out of your website, it needs to be reviewed and updated on a regular basis. And, if you want it to help grow your sales, it also needs to be responsive and powered by growth-driven design. If so, you’re ahead of the curve but, with the number of websites out there (as of today, that’s 1.5 billion!), there is always something new to learn (and to do)…
5 hot tips for better business blogging.
For businesses keen to get noticed in the fast-paced, digitally-based world of inbound marketing, blogging is a critical social media activity. Research shows that it can help drive traffic to your website, establish your authority as a thought leader and generate leads.
What is marketing attribution and why does it matter?
It can be difficult for business owners to see the value in certain marketing exercises, especially if they are not working with a long-term strategy or a cohesive plan for marketing to their ideal audience. Measuring the value that marketing initiatives give in terms of a monetary return can be tricky but it’s not impossible and it’s definitely necessary to ensure that a business gets the most out of their marketing spend and effort.
Three big marketing challenges for SMEs today.
Owning your own small or medium-sized business can be rewarding, exciting and frustrating. There’s so much to do every day and so many areas of your business that require your attention and input. As a small business ourselves, we understand that!
Cost-effective digital marketing for your small business? We’ve got some ideas.
In our online world, digital marketing is a must for any small business wanting to get noticed, raise brand awareness, and increase sales. As a small business owner, you probably know this but might think it’s all a little too complicated, time-consuming, or costly to take your business marketing digital.
3 big reasons your business needs a new website
Your business probably already has a website, leaving you wondering why you would need a new one. However, if it’s older than 3 years, odds are you do. By this time, it’s more than likely to be out of date both in terms of design and content, leaving any visitors with a poor impression and missing the chance to sell your services to your ideal customer.
Three digital marketing resolutions we’re making for 2018.
2018 is on its way and we’re excited to start planning a big year of strategies, campaigns and connections! As the experts in all things digital marketing, we’re committed to helping our clients achieve the best possible results through customised digital marketing strategies that work to drive brand awareness and increase sales.
Ten website terms you need to know.
Whether you’ve just started out in digital marketing or are helping a client to get started (or rebooted) online, it will soon become clear to you that a website is a key marketing tool for any business looking to establish their online presence and capture the attention of their target market.