Navigating the Digital Wave: A Sherpa's Guide for Climbers
Athi Koyana Athi Koyana

Navigating the Digital Wave: A Sherpa's Guide for Climbers

Just as a climber relies on a Sherpa's guidance in scaling a mountain, businesses require a strategic approach to ride the waves of the digital world. This journey can be understood through the lens of the "Digital Wave," encompassing five distinct stages that parallel the buyer's journey.

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